At once luminous and primal, Phloem balances contradictions: passion fruit and rhubarb against ambrette, sesame, and driftwood. From Jorum’s Progressive Botany Vol. I collection, Phloem is salty and electric, recalling shoreline revelry and blurred dreams, where sweetness tangles with smoke and spice. Phloem is a hallucinatory vapor—both carnal and strangely ethereal.

Impression: Passion Fruit, Mulberry, Nasturtium, Honeysuckle, Rhubarb, Blueberry, Camellia, Oysterplant.

Fade: Meadowsweet, Ambrette, Sesame, Amyris, Tonka Bean Absolute.

• 30ml
• Made in Scotland

Ingredients: Alcohol Denat., Parfum (Fragrance), Dipropylene Glycol, Citronellol, Benzyl Salicylate, Linalool, d-Limonene, Geraniol, Farnesol

JORUM STUDIO is an independent fragrance brand founded in Scotland in 2019 led by Scottish perfumer Euan McCall. Jorum Studio creates modern, poetic fragrances that capture the beauty of nature with an unconventional spirit. Designing and manufacturing all products in-house, Jorum Studio celebrates the craft of perfumery using only the purest quality materials in truly unique and creative ways.